Bringing Sensory Anthropology To Consumer Research

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Journal of Business Anthropology, 4(1), Spring 2015 32 Both cognitive psychologists (e.g., Harlow 1958), and more recently consumer psychologists (e.g., Cian, Krishna, Elder 2014), have studied the field of sensory perception. In consumer psychology, research on the five separate senses which focuses on consumer behavior has been brought

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Bringing Sensory Anthropology to Consumer Research Abstract Purpose Multisensory stimulation is integral to experiential consumption. However, a gap persists between recognition of the importance of multisensory stimulation and the research techniques used to study the effects of such stimulation on consumption experiences.

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